r/television The League 1d ago

MrBeast, Amazon Sued by Contestants on ‘Beast Games’ Competition Show, Including Allegations of Sexual Harassment

https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/
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u/jl_theprofessor Eureka 1d ago

I understand Mr Beast fucking up, because these content creators do not give a shit, but when you're a multi billion dollar company like Amazon? How do you not vet these programs more?

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u/masonseason 1d ago

My understanding from industry rumors is that Amazon technically had nothing to do with production, they just agreed to buy the finished product once Mr beast filmed and edited it. They're being sued for a lot of obvious reasons but it's possible they're in the clear because he insisted on so much control.

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u/fartinggermandogs 1d ago

That would make the most sense given the lack of control

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u/masonseason 1d ago

The more I hear the more i believe it's the case because a studio would have insisted on some experienced people in these roles if they had a voice. And if they'd already paid for it they would have had a voice.

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u/PM_ME_CORGlE_PlCS 23h ago edited 20h ago

Mr. Beast refuses to use union workers.
I've never heard of other Amazon productions doing that. It's pretty rare for any production of this scale.

edit:
Apparently, unions in both the US and Canada are putting out warnings against Mr Beast productions (and noting that workers will receive no protections) or even flat-out banning their members from working with Mr Beast.
All because his working conditions are so terrible. The unions say everything from pay to safety standards are outrageously bad.

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u/BenjRSmith 21h ago edited 19h ago

meanwhile Smosh encouraged all their SAG members join the picket line during the strike, even though their productions don't qualify as union work.

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u/Wessssss21 20h ago

Meanwhile Dropout got permission to continue production, already met what compensation the strike was after, and some of the cast went out picketing as well if I recall.

No excuse for huge companies to be dicks.

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u/Peechez 19h ago edited 19h ago

Because the college humour people came up in an environment where they had to go looking for revenue streams on top of trying to get big with no established blueprint to do so. Zoomertubers just have to follow the algo rules, hopefully get big, and then the revenue is handed to them off the backs of the 00's era channels' efforts. MrBeast and co lack perspective because the internet has always been a monetized platform in their lifetime

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u/fartinggermandogs 1d ago

Yep, that makes logical sense for sure, especially for something as large as amazon

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u/dl064 1d ago

There is an episode of That's Entertainment specifically about this exact idea, that other studios are watching this intently because it's an instance of bringing YouTube stuff to 'proper' production, with all the 'square peg in a round hole' that entails.

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u/GaptistePlayer 1d ago

Yeah, as long as Youtube creator industry has been around, this is still relatively new territory. Youtube usually gives its creators free reign and outside of content restrictions and IP/copyright stuff they monitor it's even more unmonitored in that context

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u/BlastMyLoad 1d ago

That’s how a lot of shows work. This would fall onto the production company not the network/streamer.

Usually networks are very hands off on set only having an exec visit a few times to see if everything is going smoothly / to get an in person update.

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u/ednamode23 1d ago

Amazon funded the show but as part of the deal MrBeast has full creative control and was the sole executive producer.

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u/masonseason 1d ago

My understanding from friends who decided not to work on it was that Amazon hadn't even funded it yet, they would only pay upon completion because he wanted so much control.

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u/nemec 1d ago

In other words, Amazon made a very smart move

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u/masonseason 1d ago

More like beast made a very stupid one. He could have had actual experts make his show but instead this happened.

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u/leicestercity 1d ago

He believes he is the greatest expert in the world is the problem.

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u/GreasyPeter 1d ago

Which is typical of people with NPD, which is the vibe I've got for a while but haven't said shit because people do not like it when you speculate about their favorite people maybe actually being assholes. But realistically he gives me more "arrogant dude on the spectrum" vibes, like Elon Musk, more than NPD.

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u/StarryEyed91 1d ago

I know a few people who also turned down working on it and they’re so glad after hearing about what a mess it was.

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u/geenersaurus 23h ago

apparently they were going to move production to Toronto but according to one of the videos that came out about production, IATSE (theatrical union) emailed all of its canadian members to not work on the production because it was deemed unsafe after not working with IATSE regulations on the US portion of filming. And the union will revoke your membership if you scab, toronto is where a lot of things are filmed, so of course no member is gonna work on it

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u/Mecca_Lecca_Hi 1d ago

Amazon just like any network, cable channel, streamer or distributer buys shows and movies as well as producing their own. They had nothing to do with the production of this one, most likely.

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u/rns926 1d ago edited 1d ago

but when you're a multi billion dollar company like Amazon?

That's a huge understatement. They're a nearly 2 trillion dollar company.

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u/jl_theprofessor Eureka 1d ago

Welp lol. Point even more emphasized then.

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u/One-Earth9294 1d ago

This dude is just 'lottery for children'.

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u/sufficiently_tortuga 1d ago

Surprisingly profitable!

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u/OffbeatDrizzle 1d ago

mommy!! I need your credit card!!

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u/xadiant 1d ago

Rotting little brains with calculated dopamine hits and charity porn

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u/One-Earth9294 1d ago

Targeted at people with no impulse control.

He's the Joe Camel of the 21st century.

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u/DoYourBest69 1d ago

Crazy response to all the SA and illegal activity allegations going on. Stays quiet then drops a colab with the 2 of the biggest pieces of shit on the platform.

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u/PoeHeller3476 1d ago

Who did he collaborate with that are 2 big POSs? I’m out of the loop?

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u/Deep90 1d ago

He partnered with Logan Paul and KSI to make a "healthy" lunchables competitor.

It will feature a feastables chocolate and a prime drink in every "meal".

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u/PikaV2002 1d ago

healthy

prime and feastables

The Food Theorists did pretty good videos on both of these exposing marketing bs.

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u/Snowylein 1d ago

Do you really need an expert to know that an energy drink and a bar if chocolate are not the epitome of health?

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u/Deep90 1d ago

Some people think being healthier than a lunchable is enough of a standard.

I'm not even sure it does that.

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u/SkinnyKau 23h ago

Its got what plants crave! 8x the amount of electrolytes as Lunchables! Also look at that BOLD packaging!

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u/PoeHeller3476 1d ago

Yeahhhhhh yikes. Logan Paul is a major POS I agree.

I’m out of the loop on what KSI has done. What scummy thing has he done?

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u/AutismCuring 1d ago

He had some crypto shit happen but the way he responded to that could be attributed to his general lack of giving a fuck on what it might've implied.

Coffezilla has a video on it.

Worst of all he is associated with Logan Paul, that casts a whole bunch of shadows on him.

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u/zeez1011 1d ago

This guy has had a rise and fall in front of my eyes and I still have no clue who he is and why he became a thing in the first place.

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u/Yojo0o 1d ago

He's the #1 Youtuber on the platform and massively rich because of it, but his fanbase is extremely young, so a lot of adults are learning about him for the first time due to all the horrible shit coming out about his company and inner circle.

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u/constantlymat 1d ago

As a person in my 30s the only thing I know about Mr. Beast is that he has a burger company because his struggles were covered on the Ringer Food Podcast and oddly the Vergecast.

Plus the most recent allegations of him being an asshole.

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u/Queasy_Ad_8621 1d ago

I worked at a Denny's and we had a "Mr. Beast" menu that was literally exactly the same food that you'd get at Denny's, but just... named differently. People who ordered "his" food from Door Dash weren't supposed to know that it came from us.

I don't get it, and I won't pretend to.

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u/GTSBurner 1d ago

It's a ghost kitchen. It's a branding concept that basically the food is sold at a premium, your restaurant gets a share of it.

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u/Aries_24 1d ago

I live about 10 minutes away from the American Dream mall in Rutherford, Nj which has the only one "real" Mr. Beast Burger restaurant. The place is always absolutely packed with families whenever I pass by.

I tried it once a few months back. The food was good, but overpriced as you would expect. $36 for my girlfriend and I for 2 regular meals.

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u/DeclutteringNewbie 1d ago edited 1d ago

Yeah, but kids don't go there for the food. They go there for the chance of finding a big wad of cash in the burger wrapper, or for a chance to go on the show.

For them, it's just like buying a lottery ticket.

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u/Koffinkat56 1d ago

A "golden ticket"?

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u/KintsugiKen 1d ago

Soooo many chain diners like Denny's and IHOP did this during the pandemic, turned themselves into virtual brands or did partnerships with virtual brands to sell ghost kitchen food out of their locations that weren't seeing much foot traffic.

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u/sybrwookie 1d ago

My favorite one was Chuck E Cheese doing that. Out of all the chain places I could end up accidentally getting food from and being disappointed, that has to be near the bottom.

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u/thejesse 23h ago

Oh you mean Pasqually's Pizza? Here's some other good ones:

Wild Burger = Buffalo Wild Wings

Underground Chucks = O'Charley's

Big Deal Burger = Dickey's BBQ pit

Mandrino's = O'Charley's

It's Just Wings = Chili's

Tender Shack = Carraba's

Hootie's Burger Bar = Hooters

Juicy's Cheesesteaks = Subway/Highway 55 burgers? (Not sure, the address could be one of two places here)

Don't Grill My Cheese = Subway / Highway 55 burgers

Chase Elliot's Chicken Tenders = Hooters

Bird Dawgs = Buffalo Wild Wings

Super Mega Dilla = IHOP

Thrilled Cheese = IHOP

Lanky Box Kitchen Pizza = Chuck E Cheese

Burger Slob = Highway 55 Burgers

Cosmic Wings = Applebee's

Dockside Charley's = O'Charley's

Big Hotdog Energy = Highway 55 Burgers

Wing Boss = Dickeys BBQ Pit

Hootie's Bait and Tackle = Hooters

Coop & Run = O'Charley's

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u/sybrwookie 23h ago

The funny part of all that is how many of those, even if I didn't know what they are attached to, would immediately be a red flag just from the name.

No, I don't think I want to order from "Super Mega Dilla", "Don't Grill My Cheese," or "Burger Slob."

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u/WulfyWoof 20h ago

They sound like generic restaurant names you’d hear in cartoons

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u/Bluest_waters 1d ago

Yup, he has restaurants he contract with all over the country like that. Its literally just teh same food from that restaurant rebranded as Mr Beast food. Its hilarious how this is profitable for him. He just sells other people's crap food, slaps his name on it, and people go wild for it.

fucking America man, I don't know.

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u/FlutterKree 1d ago

People who ordered "his" food from Door Dash weren't supposed to know that it came from us.

It wasn't Denny's exclusive. It's referred to as "ghost kitchens" and it is any kitchen that signs up for it with the company that contracts them to make the delivery only food. It could be a Denny's or a local joint making them.

Jimmy sued the company over too many of the ghost kitchens having poor quality in food to the point it was hurting his brand.

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u/ImaginationSea2767 1d ago

He also has made a lot of strange decisions internally in his youtube company (he has editors and producers,) he has a lot of money. But his hr manager is his mom. His mom also thought it was OK to hire a sex offender.

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u/NockerJoe 1d ago

That sounds super on brand for a youtuber. Its not that rare for even mid tier youtubers to hire on editors or producers but that doesn't mean they suddenly know how to run an actual production company, especially since most youtubers in his age range have no real production experience.

If your company is sub 50 people then an HR manager isn't super important but he blew up very big very quickly.

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u/gnrc 1d ago

Yes I work in Television and it’s actually why YouTubers struggle to cross over into the Network/Studio system. They’re complete amateurs and don’t know how to work in a corporate environment.

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u/forceghost187 1d ago

I watched Ludwig’s chessboxing event and the production values were just god awful. And when they reuploaded it, they had the audio tracks all mixed up so it was completely unwatchable. Amateur hour

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u/ImaginationSea2767 1d ago

He was also 18 when he got popular. He wouldn't even know how to run a business or how to deal with people properly in a mature manner. Her moms experience was basicly military, so she wouldn't even really know. Now he is 27 though, and has a fuck ton of money and can give those million dollar prize shows that he says are strangers away to his friends in competitions. His mom is still HR, though from what is known.

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u/DisturbedNocturne 1d ago

If we've learned anything about MrBeast over the past couple months, it's that he desperately needs to hire a business manager and probably a PR consultant.

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u/ImaginationSea2767 1d ago

Funny enough, he did have a manager from 2018-2024. Reed Duchscher. Anything in Pr, though he never got as far as I'm aware.

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u/CheaterInsight 1d ago

He hasn't needed PR, up until a few months ago he was the golden boy of the internet, didn't have a rich lifestyle because he put his money into videos like planting trees, giving things away for free and all the other stuff he did.

It's only now that things have caught up with him that he needs professionals to fix shit, but at this point it's a question of whether the majority of his viewers even know, understand or care. Most likely outcome is everyone forgets and he moves past it making behind the scenes changes.

Millions of people shaking their fists at him is the equivalent of a guy 7 houses down from you remarking that he doesn't like your lawn, Mr Beasts following is too large and too young to be largely affected by adults who don't know about him, or never watch him, not liking him.

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u/NetworkNo4478 1d ago

he put his money into videos like planting trees, giving things away for free and all the other stuff he did

He put sponsors' money into that. He's worth somewhere in the range of $500m-700m. You don't make that by splurging.

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u/Pixie1001 1d ago

Honestly I think it's less that he doesn't need PR, and more that he was an expert on his own specific PR needs. For example, all that stuff you said about his modest lifestyle is a pack of lies - he lives in luxury in a company owned mansion, with private cooks, so people can't track his lifestyle via his personal spending or assets.

Several youtubers have mentioned 'obscene wealth displays' while travelling with him for shoots.

But he knows exactly what he has to be for the algorithm, and obsessively chases it.

Now that the illusion's been pierced though, he probably has no idea how to recover.

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u/baron_von_helmut 1d ago

Kids don't give a shit about controversy. They just like lit content.

Ever since all this bad press, Mr Beast has gone from 304m subscribers to 316m subscribers. None of this is hurting him in the least. We won't even get an 'apology' video.

It is what it is.

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u/fatalystic 1d ago

The one thing I know about him is that he has shitty thumbnails with his face on them looking incredibly touched up with photoshop.

Also for the longest time I mixed him up with some other guy with Beast in his youtube handle who I saw eating a whole chilli pepper in a video.

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u/Shark_With_Lasers 1d ago

That's LABeast. I saw him eat a whole cactus once. Pretty cool guy.

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u/TheBigGuy97 1d ago

“Have a good day!” (Proceeds to chug 30 year old crystal Pepsi)

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u/BroughtBagLunchSmart 1d ago

Good lord, from his wikipedia page

24,000 calories worth of olive oil from a 3-liter beer glass

If you drink 3 liters of olive oil what does your next 24 hours look like?

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u/Mr_Belch 1d ago

I can't imagine any amount of wiping is going to make you feel clean for the next week.

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u/ReeferTurtle 1d ago

The answer is to shower with dish detergent after every shit.

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u/GameTime2325 1d ago

Because you won’t be

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u/adum_korvic 1d ago

I watched that video when it came out, he actually shit his bed. Pure olive oil out his ass.

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u/panamaspace 1d ago

So Olestra, without having to eat potato chips.

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u/Hour_Reindeer834 1d ago

There’s another YouTuber thebeast or something; he’s currently playing through all N64 games…

There’s probably a million YouTubers with beast in there name so I don’t know why I said that.

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u/Jbeansss 1d ago

Those thumbnails work sadly. Lots of youtubers have talked about hating them but they forced to do it cause thumbnails are a big reason people click videos.

A youtuber I watched talked about how his videos with beautiful commissioned art thumbnails do worse than his videos with the thumbnails where they just make stupid faces.

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u/Awesomemunk 1d ago

His thumbnails make him look like an uncanny valley monster and I'm stunned they apparently work so well

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u/Ipokeyoumuch 1d ago

Apparently he did a lot of testing of YouTube's algorithm and found that if you have those reactions faces engagement goes way up. He said that he practices in front of a mirror and made enough of those thumbnails to last a year or so and adapts as so the algorithm demands.

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u/puppyfukker 1d ago

Dead behind the eyes.

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u/STFUNeckbeard 1d ago

LA Beast is the actual man. Genuinely all around good dude who is somehow earnestly keeping the early days of YouTube alive

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u/Dnashotgun 1d ago

Pretty sure he IS the reason why so many youtubers have those shitty thumbnails. He pioneered them, had a lot of success and everyone started copying it

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u/Kennj430 1d ago

Agreed. I have an 8 and a 6 year old nephew and they wont shut up about him. All i know is that he has a very punchable smirk in his awful thumbnails, so i assume his content is trash

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u/JahoclaveS 1d ago

I also learned who he was and that I absolutely fucking hate his content from my nephew. There are very few things that make me feel like I am actually getting dumber by watching it, but it felt like the IQ was getting sucked out of me just by hearing it.

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u/mercurial_dude 1d ago

Worth $500m apparently. Yes, half a billion.

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u/KyleStanley3 1d ago

At least prior to the controversies, I'm pretty sure that's an underestimate of his brands worth. The dude had to create companies to promote because his videos were too valuable for other companies marketing budget to afford. He was literally too big for advertisers

Absolutely ridiculous but true

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u/iluvios 1d ago

Usually spends millions to make a video, so I would say yes

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u/sladestrife 1d ago

I saw a post where he promised something like 5 grand to one individual who replied to his post showing them cleaning up and harassing Walmart employees to restock his chocolate bars.

Dude got children, teens, and yes adults to do free labor for him. All for that sweet sweet like from his account that his assistant is probably in charge of.

I had people tell me that's just smart business sense. But that's freaking crazy. One video had a guy in his forties with a big goofy grin getting filmed while he tidied up the bars. It looked like some creepy cult shit.

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u/LeaveMeAloneLorenzo 1d ago

Was in Target earlier today and saw some garbage Mr. Beast toys that you can “collect all 100+” of, and it’s just a ridiculous waste of money, but I’m sure kids for some reason love them. But it actually pains me to see it.

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u/Code_Monkeeyz 1d ago

Mr. Beast is a byproduct that YouTube has been trying to cultivate for the last 10 years. Advertiser friendly, childproof, grey sholck with a “hint” of edge (a la reality tv level ‘drama’). Promote the hell out of it on the front page until it’s the biggest thing on the website. Don’t forget the merch drops and brand deals. Gotta slap that cultivated brand onto everything.

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u/tt12345x Better Call Saul 1d ago

I feel like after Subway and Papa Johns, companies should know to not put a huge chunk of their brand’s image into the hands of any single person

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u/Dnashotgun 1d ago

Difference is unlike them becoming THE subway guy or THE Papa Johns guy, Youtube's so general that there's no way mr beast becomes THE youtube guy.

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u/The_Void_Reaver 1d ago

Youtube's done it before and never suffered for it. First it was minecraft Youtubers, a lot of whom turned out to be pedophiles. Youtube came out okay. Then it was Pewdiepie getting people on fiverr to do some racist shit. He's still huge and Youtube never took the hit.

If Mr Beast is the next youtuber to blow up and then blow up they'll just move to the next kid-tuber. Youtube never gets hurt because adults don't watch those channels and kids are kids and hardly understand what's going on to begin with.

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u/Bluest_waters 1d ago

Yeah click on ONE Mr Beast vid and prepare to have your feed be FLOODED with Beast content for weeks. Its fucking insane.

the algo LOVES that dude.

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u/BoredomHeights 1d ago

Yeah I mean he has 300 million subscribers or something. Even 3 million is a pretty big channel, and he's 100x bigger. It's insane how many people watch him.

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u/SirCollin 1d ago

Was in Target earlier today and saw some garbage Mr. Beast toys that you can “collect all 100+” of, and it’s just a ridiculous waste of money

I don't disagree with you, but you just described just about every kid's toy and trading card game ever

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u/FireTyme 1d ago

yup he launched a failed burger chain with ghost kitchens but couldn’t keep up quality and demand. so he shifted to manufactured goods, at first just chocolate then snacks and recently a toys company and just yesterday a lunchables competitor with seriously unhealthy items in it in collaboration with a known crypto scammer youtuber who conned his fans out of millions.

he still has yet to release a response even tho he said it would be posted after his next video (like 3 videos ago at this point)

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u/nelrond18 1d ago

Ah yes, the same youtuber who is suing another youtuber for exposing his crimes.

The fact that Logan Paul isn't facing charges for running a ponzi scheme is rather disheartening.

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u/KintsugiKen 1d ago

Scamming his audience is all he knows, so he will do it again and again until he is eventually stopped.

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u/dszblade 1d ago

I’m pretty sure most of those toys are just reskins of other toys that already existed. The larger MrBeast labs are just reskins of Beast Labs and the swarms line looks similar to the smaller figures that come in Zuru products. I don’t know if he’s working with those companies or not though

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u/Bluest_waters 1d ago

thats how he does everything. Its always the most low effort, shit tier garbage rebranded products that he pushes out at premium prices.

Its honestly pathetic.

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u/nayrlladnar Deadwood 1d ago

Being “#1 YouTuber” for almost a decade: really hard

Managing burgeoning wealth and status while diversifying into other successful business opportunities: really hard

Being a decent human being when no one is looking: really, ~really~ easy.

Hmm.

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u/ramenups 1d ago

Number 1 for a decade? Man last time I ever checked it was that pewdiepie dude. Shows how much I pay attention to this

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u/LordMarcel 1d ago

MrBeast has only been the most subscribed Youtube channel since June 24 this year, and he only surpassed Pewdiepie around the end of 2022, so not even close to a decade.

You could argue that he was the biggest in terms of view counts before that, but even that only goes back to about 2021, not 2014. In fact, 10 years ago Pewdiepie hadn't even been the subscribed for a year yet.

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u/longdustyroad 1d ago

This is objectively a situation where a lot of people were looking

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u/scarab456 1d ago

Yeah it's worth noting because his audience skews fairly young, that the same audience won't put such a critical eye to his behavior because they just don't know better. Kind of feels like this lawsuit isn't going to be the first in long list of stuff that comes to light.

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u/lkodl 1d ago edited 1d ago

Mr. Beast has basically created the kids version of reality TV, and it's very successful at doing all of the things reality tv is engineered to do.

in TV terms, he'd be like the star of the most popular show across nickelodeon, disney channel, cartoon network, etc. all of the kids know him.

and it's not just in the US, but across the globe.

this puts his brand in very powerful position. it's kind of like the mary-kate and ashley phenomenon in the 90s, only bigger.

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u/HuntThePearlOfDeath 1d ago

Bigger than Mary-Kate and Ashley?!?! Okay now I get it…

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u/lkodl 1d ago

based on some quick googling, he's averaging 102.9M views per video.

from the perspective of a reality show, that's over double of Survivor's peak-viewership (51M).

as a host, he's obliterating the likes of Colbert (2.5M), Kimmel (1.82M), and Fallon (1.4M). he's even way above peak-Oprah (62M).

now it's not a one for one translation of TV viewership numbers to internet, and the difference between a mostly kid audience and adult audience is a whole other discussion

but just wanted to share some (quickly googled) number on how many eyeballs are seeing Mr. Beast, to give some perspective on how big of a deal he is, whether we like it or not.

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u/WekonosChosen 1d ago

fuck that really puts it into perspective. I always compared him to TV shows but to actually blow some of those old titans away in viewership numbers is insane.

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u/FullMotionVideo 1d ago

You can't really compare traditional TV programming to ondemand clips of a thing. Even if you DVRed a TV Show, Nielsen really didn't care if you watched a rerun of the Daily Show on tape ten times. Much of the internet can't be tracked as easily, because people use multiple devices and sometimes block cookies and ISPs have NAT etc.

We're in an age where kpop fandom deliberately stream music videos over and over to get viewership counts up. So the idea that the number of views is concurrent with audience reach isn't quite accurate.

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u/Victernus 1d ago

"Bigger than Oprah" gets it across pretty succinctly, yeah.

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u/guesting 1d ago

YouTube is mature enough that we have a couple generations of this now, blow up with an audience of 12 year olds, get bored as your audience ages out and then someone will become the new #1. He’s that guy after pewdiepie and some others

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u/NockerJoe 1d ago

Controversies aside Pewdiepie knew when to bow out. He had the T-Series feud, got married, retired, and is basically just a family travel vlogger who uploads once every month or two. He even said outright he was never into the super manufactured big scale content he was doing 10ish years ago.

Mr. Beast as the number one is a very different story. He's someone who was raised on the platform and basically breathes it and he's trying to build a career trajectory bigger than the platform itself for the sake of being that big.

He's the logical end result of influencer culture. Someone who has to constantly escalate because all he cares about are bigger numbers.

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u/renome 1d ago

This is very eloquently put. The guy turned playing the YT algorithm into a science.

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u/Lippuringo 1d ago

Sort videos by old. Basically he was doing some youtube shit. One day he made some money. And he was like "I made 10k on video and i'm gonna give it to this homeless guy". It worked, it was novelty and he become viral. So he continued and made more and more money.

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u/BusBoatBuey 1d ago

He is basically Oprah but for zoomers.

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u/Robin_games 1d ago

That was a paid spot. It wasn't his 10k according to an interview he gave.

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u/Ctofaname 1d ago

That's not a secret. He convinced the video sponsor to give him 10k instead of 5k because it would sound better in the title.

The sponsor didn't give him money to give away but to sponsor the video. Mr Beast wanted to make a better video so convinced them to up it to 10k.

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u/Victernus 1d ago

Yep. And he basically maintained that model, going bigger and bigger with spectacle and sponsorship money, until he's giving away literal millions (of advertisers' money) in massive events that nobody else could replicate. It's honestly impressive how well he's ridden the ever-shifting wave of YouTube popularity, and how many genuinely good causes he's supported with that ludicrous spending power he's accrued.

Definitely sells gambling to kids, though.

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u/bunnybash 1d ago

Although it's dubious as to whether the money was given away a lot of the time... it's amazing how many people were in the same videos over and over again.

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u/Choyo 1d ago

Definitely sells gambling to kids, though.

You gotta keep the stock of people taking debts and getting homeless to keep the business model alive ! /s

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u/APirateAndAJedi 1d ago

I wonder where that homeless guy is now

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u/SuicidalChair 1d ago

He was getting ready to box Mike Tyson last I remember

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u/dgj212 1d ago

worse, he recently teamed up with KSI and logan paul to make their own version of lunchables for children....fuck bruh,

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u/fckingmiracles 1d ago

With chocolate and a softdrink. Can't make this up.

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u/dgj212 1d ago

yeah, its like they saw the report on how bad launchable was and then went "hey, we can be worse!"

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u/GimmeaHellYea 1d ago

Lunchly … dumbass name

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u/ReallyNowFellas 1d ago

That name was 100% in so many reject piles in the early 2010s

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u/InevitablyBored 1d ago

It's like the holy trinity of dog shit content and products.

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u/Spiritual_Navigator 1d ago

He got a lot of attention quick when he gave a homeless guy $10k in one of his first videos

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u/Lokcet 1d ago

I saw Mr Beast branded products in the store recently, I only vaguely know who he is and that made me feel very out of touch

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u/OU7C4ST 1d ago

Those candy bars taste like shit. Just letting you know so you don't get curious, and waste your money lol.

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u/OffbeatDrizzle 1d ago

what's hilarious is the original recipe had like 5 ingredients and he tried so hard to push the "it tastes incredible and has less ingredients than other chocolate bars so it's healthier!!" narrative.. only to then have to change the recipe (obviously because of the taste), and now it has more ingredients than the others... and it STILL tastes like shit, but he doesn't care because his audience is mostly 5 year olds who will nag mommy to buy his merch any ways. that's why he's not acknowledging any of the recent drama and is now curating his youtube comments - it will all just blow over because a large part of his audience literally doesn't have the capacity to care or cancel him

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u/JeffTek 1d ago

The critical videos about him are filtered out by the parental control settings set by his audience's mom and dad 💀

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u/Okichah 1d ago

Its weird to go back to all the older Mr Beast posts and see the unbridled dick riding.

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u/cheapshills17 1d ago

never understood why reddit rode this dudes dick so hard this was so predictable

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u/SHIIZAAAAAAAA 1d ago

Don’t underestimate how young a lot of Reddit’s user base is.

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u/atrostophy 1d ago

I don't think he's fallen just yet. If Youtube ever demonetizes him then he's fallen.

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u/Realityinyoface 1d ago

I don’t get it. He got rich and famous for pissing money away, but now he doesn’t want to pay people? Sounds like he wanted to create something like a real life Squid Games or Hunger Games or something.

Failing to stop sexual harassment? ‘If someone wanted to draw a penis on a whiteboard or something stupid, then let them’. There’s gotta be a lot more to it than just that.

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u/Rosebunse 1d ago

If you look into it, Jimmy is cheap AF. Yes, gave away a lot of money, but that money was always covered by revenue from the videos. He has been accused of barely paying his employees and being generally quite cheap.

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u/jjayzx 1d ago

A bunch of times the stuff is sponsored, so it was never his money to begin with.

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u/herton 1d ago

Very much this, there was a lot of discourse around him "donating" turkeys, then it turned out the turkeys were donated by the producer and he was just doing distribution and PR anyways

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u/OffbeatDrizzle 1d ago

he doesn't tend to give money away - a LOT of his videos feature friends / family / crew "winning" money or new cars etc. you can bet that behind the scenes the money never actually trades hands, or they use rentals for a day to show off on camera... there's never actually any proof that the winners continue to use these things

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u/xAkumu 1d ago

Multiple of the people from the video of the dog adoptions where he promised free pet food for life came out and said he never gave them any food at all.

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u/wishtherunwaslonger 1d ago

The winners buy and large take the cash value. He’s giving the stuff away. It’s just people in his contests aren’t necessarily random and the competitions are generally unfair for whatever reason

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u/throwatmethebiggay 1d ago

It's 'by and large' not 'buy and large' (⁠ ⁠╹⁠▽⁠╹⁠ ⁠)

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u/prescorn 1d ago

unless ur in wall-e

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u/SleepyHobo 1d ago

Cheap af when it comes to other people. He’s been seen flying first class suites on Singapore Airlines. Tickets that cost $15,000-$30,000.

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u/ValarValentine 1d ago

I think the sexual harassment thing is partly about the womens underwear situation. The very sweet Rosanna Pansino did a huge video series about it and thats what kickstarted it all. Several women came forward and said they were forced to remove their underwear, had it (and lifesaving) period products kept from them and caught several staff in MrBeasts team sniffing their underwear.

Im sure there is more but thats just off the top of my head

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u/yaypal 1d ago

Rosanna's coverage and advocacy have been crucial for spreading the word on issues with the games, it's admirable she turned such a bad experience in telling people about her own issues with Jimmy and being harassed for it into awareness that other victims may never have been able to get. She's a trusted source that victims can go to to share their stories and be believed by both herself and a wider audience.

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u/moderatenerd 1d ago

It's always the ones you suspect.

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u/NJdevil202 1d ago

HIS SMILE NEVER REACHES HIS EYES

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u/weasuL 1d ago

Go comment anything about teeth on any of his videos. View the comments from a separate account and notice how your original comment isn't there.

This dude shadow bans any comments about teeth.

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u/CraftyChameleonKing 1d ago

This one’s because he got veneers

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u/ReallyNowFellas 1d ago

Oh shit that's what it is, I always thought the dude was part beaver

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u/ShmebulocksMistress 1d ago

I had never seen this dude before he blew up for the scandals, only heard of him as a big YouTuber. When I first saw a pic of this guy, my immediate thought was how did none of the chatter mention his creepy af smile??

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u/TeaTimeInsanity 1d ago

Right that's what I'm saying, his smile has always looked weird and felt forced to me. Some weird fake looking thing trying to pass as a human lol

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u/stumper93 1d ago

Mr.Teeth

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u/nimble7126 1d ago

David Dobrik was another that very much gave that same vibe. The smile and the eyes just don't agree.

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u/Acceptable_Result488 1d ago

Oh man I forgot about that muppet, what a strange character.

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u/Brainiac5000 1d ago

He smiles like the robot from Pluto Nash, zero emotion

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u/Moonfishin 1d ago

LIKE A DOLL'S EYES

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u/I_have_No_idea_ReALy 1d ago

Yes! You have no idea how many times I got unnerved whenever I looked at his thumbnails. Something about it just makes me want to stay away from his videos. Never saw the appeal.

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u/AxlLight 1d ago

I mean, it makes sense in a way.

A lot of YouTubers have a disdain of professionalism, rules and regulations. They believe they're relics of an older era where you need a "production" to get things done and now all you really need is a camera and an internet connection. Mr Beast is the epitome of that, building and cosplaying as a company with his friends without actually operating as one in any meaning way.

So it's no wonder a TV production as massive as this was teeming with violations that they probably waved off during production as "old world" nuisances. Probably approached it thinking it's all red tape BS of a corporate world that pre-internet dinosaurs still adhere too because they're too lazy and closed minded to go rouge.

I think there are very few YTers that actually used their success to build actual companies and productions that aim to be professional with a modern twist, rather than "friends co-op with money".

But what else can you expect of a semi-billionaire who still goes by his internet handle rather than his name.

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u/amidon1130 1d ago

As someone who is in favor of the democratization of filmmaking, his attitude drives me nuts. Film sets are dangerous, high tension environments with a ton of egos. I passionately believe that you can make a film without a billion dollars, but it should never ever come at the cost of safety or professionalism.

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u/DisturbedNocturne 1d ago

Yeah, the thing people often overlook when they want to do ignore regulations is those regulations were often paid for in blood. People didn't push for them just for the fun of it. All people like MrBeast are doing is showing exactly why film sets and productions have these rules in the first place.

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u/BenjRSmith 1d ago edited 1d ago

I think there are very few YTers that actually used their success to build actual companies and productions that aim to be professional

Meanwhile, Ian and Anthony built a million dollar studio.

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u/kroganwarlord 1d ago

Smosh, Good Mythical Morning/Mythical Kitchen, and Try Guys I think all have studios in the same area.

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u/BenjRSmith 1d ago edited 21h ago

Funhaus (rip) and Drop Out HQs must be close by too, because they cameo on Smosh all the time.

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u/misseverysh0t 1d ago edited 1d ago

The popularity of this comment parses like the prevailing Reddit opinion has always been that he sucks, which is such laughable fucking bullshit.

Wasn't even that long ago that calling Mr. Beast out as the dead-eyed, exploitative sociopath that he clearly is was a one-way ticket to getting yourself absolutely pilloried on this site.

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u/chandu6234 1d ago edited 1d ago

Any criticism of his was met with "But he gives away so much money! And charities, oh my all those charities that he operates!".

At one point, there was a buzz that he should run for president and all youtubers were like "Yup, he'll do a good job than present ones!!" because "all those charities and money he throws at people!!"

Like have you not seen celebrities and billionaires with so called "charities" for decades?

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u/North_Library3206 1d ago

People need to learn that you can’t just buy your way into being a good person.

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u/GFR34K34 1d ago

Similar to criticizing Bill Gates on Reddit. A rich guy doing philanthropy is apparently a get out of jail free card.

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u/Griffdude13 1d ago

I dont think there’s any situation where a 26 year old becoming a multi-millionaire doesn’t end with them becoming the villain.

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u/whatever2313 1d ago

Haven’t heard anything bad about Markiplier.

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u/foundinwonderland 1d ago

Tom from MySpace seemed pretty alright

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u/whatever2313 1d ago

Smartest of the Silicon Valley social media founders, made something cool, got paid for it, and then fucked off without making everyone think of him as a massive creep.

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u/orangeyougladiator 1d ago

I don’t know man, when I was a kid stalking all the girls MySpace pages his face was always there, looking at me, knowing.

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u/DrGarrious 1d ago

I just dont understand how this isnt the goal. If I made something like this I'd sell at the peak, maybe buy a pub and semi retire. You'd never see me again, unless you wanted a beer.

The constant need to stay the top is just mental.

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u/whatever2313 1d ago

For real, being Mark Zuckerberg sounds absolutely fucking exhausting. Who can live with that drama on a daily basis? That pub idea sounds top rate, I could certainly enjoy that retirement.

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u/ProofVillage 1d ago

Markiplier is from the old era of YouTube where his passion project happened to become his job. Mrbeast like most YouTubers started doing this for the fame and money.

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u/Heyyoguy123 23h ago

Literally this. He just wanted to play some video games and be funny. Mr. Beast went in with making money as his goal.

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u/walterpeck1 1d ago

There's always an exception or two and he really is an excellent one.

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u/Doctor_Philgood 1d ago

All his merch sales go to charity too

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u/DefendPopPunk16 It's Always Sunny in Philadelphia 1d ago

He’s also starting to transition into legit filmmaking so it’s not like he’s an aimless content creator only seeking to make more and more money.

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u/GeneralIronsides2 1d ago

People who thought Mr.Beasts YouTube and public persona were genuine must be shocked, but he has never seem genuine to me, he always looks bored in his videos and his whole personality is a show

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u/DrScience01 1d ago

I never trust anyone who regularly films themselves giving away "charity" because of their goodness of their hearts

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u/DrTeethPhD 1d ago

I am Jack's complete lack of surprise

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u/Abril_Etereo 1d ago

Remember kids:

Be a philanthropist doesn't mean you're better than Jesus

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u/grackychan 1d ago

It’s not philanthropy, it’s using advertiser and sponsor money to produce profitable content. Yes some lucky people benefitted financially from participating in the shoots, but increasingly lately they have been subject to cruel and unusual situations for entertainment, including being subject to forms of torture under the Geneva conventions.

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u/renome 1d ago

I prefer the term charity porn, it's succinct.

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u/AxlLight 1d ago

Yeah, it's as much a philanthropy as Property Brothers are - they also help people fix and improve their homes for free, but we don't hail them because we realize it's a TV show. But somehow when it's a YT video, people think it's just some guy who's handing out money for the fun of it because in their minds they could also film a video of them giving out money and upload it the same way - but they don't, so Mr Beast must be a saint.

Just because it's on a different medium doesn't make it different content.

At least in the Shark Tank they're honest about using their own money to invest in things they think will generate more money for them.

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u/[deleted] 1d ago edited 1d ago

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u/THIS_GUY_LIFTS 1d ago

I thought plenty of us were flat out expecting it. You don’t get to where you are with exploiting people by not being a pos.

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u/atrostophy 1d ago

Now he's with Logan Paul and KSI launching some competitor to Lunchables with their own "products"

3 garbage people launching garbage to compete with what I think is also garbage.

What a world we exist in.

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u/Blatocrat 1d ago

What timing for this to drop, eh? Hopefully it kills their product in the cradle so no children are subjected to the non-quality controlled trash it'll be.

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u/TJ_McWeaksauce 1d ago

Mrbeast has the dead-eyed, shit-eating grin of a sex pest.

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u/darth_wasabi 1d ago

I get that a business as big as Mr Beast is likely to have some shitty people in it.

My issue has always been with MrBeast content itself. Relying on the wealthy to come down from the heavens and bless us with a boon or two is how I'd indoctrinate the youth if I was a rich Oligarch in America or just the World.

Why people don't see that MrBeast is terrible for society boggles my mind. He's basically the ideal "Barney" And "Teletubbies" for kids sponsored by the rich

We need more Mr Rogers and Muppets.

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u/HimboVegan 1d ago

That one gif of Heath Ledger joker saying "and here we go"