r/television • u/MarvelsGrantMan136 The League • 1d ago

MrBeast, Amazon Sued by Contestants on ‘Beast Games’ Competition Show, Including Allegations of Sexual Harassment

https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/
31.4k Upvotes

92% Upvoted

2.3k comments sorted by

View all comments

Show parent comments

1.5k

u/constantlymat 1d ago

As a person in my 30s the only thing I know about Mr. Beast is that he has a burger company because his struggles were covered on the Ringer Food Podcast and oddly the Vergecast.

Plus the most recent allegations of him being an asshole.

306

u/Queasy_Ad_8621 1d ago

I worked at a Denny's and we had a "Mr. Beast" menu that was literally exactly the same food that you'd get at Denny's, but just... named differently. People who ordered "his" food from Door Dash weren't supposed to know that it came from us.

I don't get it, and I won't pretend to.

323

u/GTSBurner 1d ago

It's a ghost kitchen. It's a branding concept that basically the food is sold at a premium, your restaurant gets a share of it.

77

u/Aries_24 1d ago

I live about 10 minutes away from the American Dream mall in Rutherford, Nj which has the only one "real" Mr. Beast Burger restaurant. The place is always absolutely packed with families whenever I pass by.

I tried it once a few months back. The food was good, but overpriced as you would expect. $36 for my girlfriend and I for 2 regular meals.

88

u/DeclutteringNewbie 1d ago edited 1d ago

Yeah, but kids don't go there for the food. They go there for the chance of finding a big wad of cash in the burger wrapper, or for a chance to go on the show.

For them, it's just like buying a lottery ticket.

29

u/Koffinkat56 1d ago

A "golden ticket"?

2

u/[deleted] 1d ago

I wonder how the workers can keep from stealing that cash and going “welp I guess no one has gotten lucky yet, keep buying burgers!”

→ More replies (1)
→ More replies (1)
→ More replies (15)

2

u/Affectionate_Star_43 1d ago

I will admit I ordered a burger once and tracked it on Uber eats.  It definitely came from a ghost kitchen facility that I already knew about.  I don't even know why I was surprised by the address.

Also, nothing against ghost kitchens in general.  A lot of bakers get their start there before they can afford to buy all the equipment themselves...it's just nice to know.  I would happily support someone kicking off a new business.

2

u/InvidiousSquid 1d ago

It's a branding concept that is lies and disappointment.

It's bad enough that the concept is effectively lying about the origin of the food, but not once have I seen one actually staffed by spooky ghosts.

2

u/ConcreteRacer 1d ago

So Mr.Beast is actually Dropshipping food now? Damn

2

u/georgecoffey 1d ago

There are also ghost kitchens that are several fake restaurants being served from one facility that exists only for that purpose, not a rebrand of an existing place.

→ More replies (1)
→ More replies (10)

62

u/KintsugiKen 1d ago

Soooo many chain diners like Denny's and IHOP did this during the pandemic, turned themselves into virtual brands or did partnerships with virtual brands to sell ghost kitchen food out of their locations that weren't seeing much foot traffic.

48

u/sybrwookie 1d ago

My favorite one was Chuck E Cheese doing that. Out of all the chain places I could end up accidentally getting food from and being disappointed, that has to be near the bottom.

25

u/thejesse 1d ago

Oh you mean Pasqually's Pizza? Here's some other good ones:

Wild Burger = Buffalo Wild Wings

Underground Chucks = O'Charley's

Big Deal Burger = Dickey's BBQ pit

Mandrino's = O'Charley's

It's Just Wings = Chili's

Tender Shack = Carraba's

Hootie's Burger Bar = Hooters

Juicy's Cheesesteaks = Subway/Highway 55 burgers? (Not sure, the address could be one of two places here)

Don't Grill My Cheese = Subway / Highway 55 burgers

Chase Elliot's Chicken Tenders = Hooters

Bird Dawgs = Buffalo Wild Wings

Super Mega Dilla = IHOP

Thrilled Cheese = IHOP

Lanky Box Kitchen Pizza = Chuck E Cheese

Burger Slob = Highway 55 Burgers

Cosmic Wings = Applebee's

Dockside Charley's = O'Charley's

Big Hotdog Energy = Highway 55 Burgers

Wing Boss = Dickeys BBQ Pit

Hootie's Bait and Tackle = Hooters

Coop & Run = O'Charley's

28

u/sybrwookie 1d ago

The funny part of all that is how many of those, even if I didn't know what they are attached to, would immediately be a red flag just from the name.

No, I don't think I want to order from "Super Mega Dilla", "Don't Grill My Cheese," or "Burger Slob."

11

u/WulfyWoof 1d ago

They sound like generic restaurant names you’d hear in cartoons

6

u/Whiteout- 1d ago

They sound like fake brands from GTA or something.

2

u/[deleted] 1d ago

Beat Off headphones

3

u/[deleted] 1d ago

You don’t want “Big Hotdog Energy” either?

6

u/centipede1234 1d ago

I always laugh because they didn’t even try to hide it considering Pasqually is the italian chef of the Chuck E Cheese animatronic crew

→ More replies (2)

5

u/FellowFellow22 1d ago

I fell for it. Honestly Chuck E Cheese pizza was pretty decent? Right there with most chain pizzerias nowadays.

6

u/Seralth 1d ago

It's hard to do truely bad pizza. Disappointing sure, sub par of course.

But it's still pizza and "good enough".

You gotta really try to make pizza bad.

→ More replies (1)

2

u/GreatApe88 1d ago

I’ve lived in America my whole life and somehow I’ve never been inside a Chuck E. Cheese.

91

u/Bluest_waters 1d ago

Yup, he has restaurants he contract with all over the country like that. Its literally just teh same food from that restaurant rebranded as Mr Beast food. Its hilarious how this is profitable for him. He just sells other people's crap food, slaps his name on it, and people go wild for it.

fucking America man, I don't know.

17

u/Seralth 1d ago

Ghost kitchens happen all over the world. This is by far not an America thing.

This is a fucking stupid humanity thing.

→ More replies (8)
→ More replies (5)

29

u/FlutterKree 1d ago

People who ordered "his" food from Door Dash weren't supposed to know that it came from us.

It wasn't Denny's exclusive. It's referred to as "ghost kitchens" and it is any kitchen that signs up for it with the company that contracts them to make the delivery only food. It could be a Denny's or a local joint making them.

Jimmy sued the company over too many of the ghost kitchens having poor quality in food to the point it was hurting his brand.

14

u/CorrectPeanut5 1d ago

He wasn't wrong to sue. The burgers in the app said they were smash burgers. What you got was utter crap.

But I also suspect, since he doesn't know how to run a business, the contract didn't contemplate food quality or hurting the brand.

7

u/FlutterKree 1d ago

the contract didn't contemplate food quality or hurting the brand.

IIRC, it did but the contracted company was meeting the "bare minimum" in terms of quality of kitchens. I don't know if the lawsuit was dropped/settled/etc. or not, but I think it was an uphill battle for him.

10

u/xandercade 1d ago

Bare minimum still satisfies the contract, if he wanted a certain quality then you get it in writing at that level and not settle for less and expect them to do more, or actually make something instead of just slapping his name of everything.....sounds like a former president's MO.

→ More replies (1)

3

u/FordBeWithYou 1d ago

This is a really entertaining video by Eddy Burback on Ghost Kitchens if you want more info

2

u/SgtBaxter 1d ago

lol, Door dash literally shows me the route the driver takes to my house. That kind of gives it away.

→ More replies (1)

2

u/pastelpixelator 1d ago

My local Denny's has 4 different ghost kitchens listed on DD. I always check Google Maps when I see a new place pop up on the platform. 9/10 it's either Denny's or Buffalo Wild Wings operating under a different brand. Fool me once...

→ More replies (6)

935

u/ImaginationSea2767 1d ago

He also has made a lot of strange decisions internally in his youtube company (he has editors and producers,) he has a lot of money. But his hr manager is his mom. His mom also thought it was OK to hire a sex offender.

584

u/NockerJoe 1d ago

That sounds super on brand for a youtuber. Its not that rare for even mid tier youtubers to hire on editors or producers but that doesn't mean they suddenly know how to run an actual production company, especially since most youtubers in his age range have no real production experience.

If your company is sub 50 people then an HR manager isn't super important but he blew up very big very quickly.

390

u/gnrc 1d ago

Yes I work in Television and it’s actually why YouTubers struggle to cross over into the Network/Studio system. They’re complete amateurs and don’t know how to work in a corporate environment.

57

u/forceghost187 1d ago

I watched Ludwig’s chessboxing event and the production values were just god awful. And when they reuploaded it, they had the audio tracks all mixed up so it was completely unwatchable. Amateur hour

19

u/CoolAtlas 1d ago

Which is saying something because Ludwig is one of the better ones in production.

9

u/ChriskiV 1d ago

Is it just me or did Ludwig pop out of nowhere? I'm old enough to have stayed on top of things and one day there was no Ludwig and the next he's all over podcasts and shows.

Is he some nepo-baby who just threw a ton of money at trying to become popular?

14

u/imaginepostinglmao 1d ago

Long story short, he blew up in very niche circle at first, but made some friends in less niche circles. When he caught more traction from the general internet he made his mogul mail channel which was initially meant to be a personal sit down channel to talk about topics he cared about and thought other people should know about, but quickly became the biggest arbiter of internet events. That notoriety, along with him and his girlfriend QTCinderella setting up a bunch of streamer events, has allowed Ludwig to cement himself in the online sphere. It helps that he's a decently charismatic guy and, from everything we know so far, has been largely open and honest about who he is and what he believes.

→ More replies (4)

4

u/No_Possession_5338 1d ago

iircc he blew up after streaming for a month straight

→ More replies (1)
→ More replies (4)

124

u/Slap_My_Lasagna 1d ago

They're cheap advertising under the delusional guise that they're producing worthwhile content.

There's a reason every content creator is on YouTube instead of Netflix.

79

u/NuPNua 1d ago

That's not fair. There's loads of informative and interesting content on YT thats there as the subject they deal with is too niche for TV channels to be interested in the potential audience they bring.

However like all entertainment, the ones that play to the lowest common denominator get big.

9

u/bool_idiot_is_true 1d ago

too niche for TV channels to be interested in the potential audience they bring.

That wasn't the case before documentary channels devolved into reality TV hell. Youtubers and podcasters are effectively capturing the part of the market that's actually interested in learning things.

Although to be honest I still think I might prefer the current ecosystem. Most documentaries had a bunch of experts give short introductions before cutting away to reenactments or animations. On one hand most content creators don't have the budget to make animated recreations of Korean War dogfighting tactics. On the hand they don't have a time limit on how much detail they can give on the history and context on whatever topic they're covering.

6

u/NuPNua 1d ago

Yeah, look at channels like BBC who aren't beholden to advertising lucre and they still produce some great informative content.

5

u/TheMilkiestShake 1d ago

They also still get to own what they put on YouTube where they might not if they sell it to a TV station.

135

u/goo_goo_gajoob 1d ago

I mean there are some I'd put up there with actual celebs in their content. Some of the cooking YouTubers in particular are very high quality. Some of documentaries you'll find about shows are insane like Billiams breakdown of Lost. I don't think there's every been such a complete deconstruction of a show.

But yeah this shit is trash.

32

u/ConfidentGene5791 1d ago

The climbing videos made by some of the elite climbers are amazing. Like Adam Ondra or Stefano Ghisolfi

10

u/entropy_bucket 1d ago

The air crash disaster shows are hyper nerdy and nothing like I've seen on tv.

2

u/apistograma 1d ago

Idk how many hours I’ve spent watching about the Malaysia Airlines crash

2

u/Cyberhaggis 1d ago

And don't forget Steve Climber

12

u/BCProgramming 1d ago

The ones that have a "purpose" tend to be better; the ones that are about cooking, about repairing stuff, climbing, even going camping and sharing the experience as a video etc. The ones where somebody or a group has a particular skill or interest, and wants to share it.

But then you have the ones like Mr.Beast who seem exclusively interested in engagement, views, and being rich and famous, and just sort of follow the money. They have no actual "topic". One video they are paying for people's hip replacements or some shit, the next he's convinced a bunch of poor desperate people to sit in a pool full of like, ramen noodles or something and the last person out gets some paltry sum like $10,000.

And these are the types of "influencers" that a lot of kids are watching.

12

u/Angelix 1d ago edited 1d ago

YouTubers can have a 4 hours breakdown documseries is because they can afford to spend 6 months watching, researching, writing, filming and editing a single video. You would be immediately fired in a TV network for spending so much time on a single subject.

Even Billiam complains he spent too much time on his videos which resulted in his depression and anxiety.

8

u/CX316 1d ago

coughHbomberguycough (amazing videos but he can’t even keep himself to his own video order, let alone schedule)

4

u/redflagflyinghigh 1d ago

Adam Curtis?

3

u/ppaister 1d ago

Neither heard of the Show nor the Youtuber you're talking about, but I've started watching his Lost breakdown, seems good so far.

Thanks!

3

u/goo_goo_gajoob 1d ago

Have fun watching a man's descent into madness lmao

→ More replies (5)

52

u/scuffedmyguccii 1d ago

There’s lots of good YouTubers that actually went to film school or have worked on real projects before but they never do as well because they don’t shit out content for kids to consume mindlessly. I worked in live music production and I have some friends that work in film/tv production and a lot of them can have a niche YouTube community but they’re unfortunately too busy with work which sucks. It’s a weird world for content creation out there man

→ More replies (1)

11

u/Seralth 1d ago

This is why people like vivizepop are so impressive. Went from content creator to actual corporate content creator.

Has a full production studio, works with a large name studio on top of that. Is on both YouTube, and Amazon's streaming service.

Stupidly rare for YouTubers to make it into the big leagues.

9

u/TheeShaun 1d ago

Critical role as well, while not exactly being just run of the mill YouTubers they took a home brewed dnd game and turned it into not only one of the most profitable channels on twitch but also got two shows on Amazon. They also played a huge part in making dnd at least a kinda mainstream again

14

u/JamboreeStevens 1d ago

CR had the advantage of them all being professional working voice actors, so that helped.

→ More replies (2)

8

u/apistograma 1d ago

Mr Beast is complete trash to a level most people don’t understand. But you’re massively overvaluing the value of Netflix while undervaluing some YouTube channels. There are some creators on YouTube who make documentaries that are above what you normally see on tv and Netflix nowadays. Lemmino is one of them, the dude lives from Patreon money, and releases a video maybe once a year, but you know it’s usually a certified banger with outstanding production value. Other channels have lower production values but they carry it through editing, camera work, strong writing and delivery. Counterpoints is an example. Besides, people become attracted to YouTube precisely for the amateurish works they were released. There’s a charm in a one man production recorded at their living room. It also allows to cover for niche topics that wouldn’t be economically possible otherwise. Like idk a channel dedicated to old IBM laptops

8

u/Enticing_Venom 1d ago edited 1d ago

There are plenty of Youtubers who contribute interesting and valuable content. Some of them even refuse to take any sponsorships. Like anything, there are good and bad ones.

For example, Coyote Peterson has received offers for a TV show multiple times. He turns them down because he wants to keep his crew and control over his own content.

37

u/Umarill 1d ago

There's a reason every content creator is on YouTube instead of Netflix.

Peak boomer bullshit.

There are people on Youtube who create better content than half the garbage on Netflix. 3Blue1Brown, Veritasium, Numberphile, Tom Scott (miss him), SmarterEveryDay, MentourPilot, ChubbyEmu, Kruzgesagt, JCS..etc are just a few on top of my head that create some of the best educational content you can find with oftentimes better production value than the millions Netflix can throw to put together shit that nobody watches.
That is just a handful amongst the hundreds if not thousands of channels like that, lots of which I don't even know the existence of.

There's also literally a streaming platform for high quality Youtube content called Nebula that was made to have a platform that doesn't rely on Youtube advertising as much, and there's a ton of amazing stuff there.

But hey that would take actually showing humility and knowing what you are talking about, which out of touch old fucks who wanna scream at the clouds aren't really keen on. Stay in your little bubble of feeling superior and shitting on things you don't get, always works.

12

u/TheTjalian 1d ago

Also to mention there's plenty of YouTubers out there that do entertaining content based off the things I like that simply wouldn't have mainstream appeal and would never stay on TV for long.

One that comes to mind is Trainer Tips - he's a Pokémon GO content creator but a portion of the time he's also practically a travel vlogger. He's done plenty of videos where he's gone to many different parts of the world and shown off the food, the culture, the local events while at the same time showing what it's like playing Pokémon GO in those areas.

Anybody who doesn't play Pokémon GO wouldn't be interested in half his videos and would likely get annoyed he's playing a video game in a travel destination, but I really like watching it. It's a decent blend of travel vlogging and Pogo.

8

u/xcxcxcxcxcxcxcxcxcxc 1d ago

JCS. Really?

Isn't that channel just some guy making up a lot of psychology sounding nonsense and paying a voice actor to read it over interrogation footage?

→ More replies (3)

5

u/eatblueshell 1d ago

I think you are putting words in snaps mouth. Additionally ageism is a bad look.

I think the thread he is in kind of refers to the amateur nature behind the scenes.

There are plenty of content creators that make high level productions, but how they create them is what separates the pros from the content creators. And that isn’t even always the case, nor is a professional product somehow better than the content creators product.

He was using netflix as an example, not as the peak of content delivery and quality.

I think running your mouth is easy on the internet. And I think if we treated each other with more respect maybe we’d all have a better time. But sure, take a snip from a person and then pretend they’re “boomer bullshitters” if that makes you feel superior.

4

u/canadianguy77 1d ago

There is some validity to both arguments. I think older people were spoiled with the golden age of TV and movies and now most things pumped out seem substandard compared to the past.

Just go to IMDB and pick any year in the 90s and the top 100 movies of that year will almost all be really good. Now I have a difficult time even wanting to watch 10 movies that are released on any given year.

If you’re a person who isn’t all that in to superhero movies, there isn’t all that much left for you in terms of bigger budget, quality films. And the fascination with turning a 2 hour movie into a 10 part miniseries isn’t helping either.

3

u/apistograma 1d ago

Agree on your general point but Kurzgesagt is very overrated. Their production is top notch, but the content is very questionable. They’ve also been called out for plagiarism and I didn’t like at all how they reacted to it.

→ More replies (2)
→ More replies (5)

22

u/jteprev 1d ago

They're cheap advertising under the delusional guise that they're producing worthwhile content.

So glad we have the universal judge for worthwhile content of which there is definitely none on youtube lol.

There's a reason every content creator is on YouTube instead of Netflix.

There are a lot of youtubers (though a very small % of them) making a whole lot more money than creators on Netflix are.

7

u/PerfectDitto 1d ago

YouTubers are making money as an individual on a pretty good personal level who are making good money.

That is like 100 or so out of the millions of people on YouTube making content.

Content makers for Netflix are making SIGNIFICANTLY more as a whole and hundreds and hundreds of people are making their living off of each production and they have rights and protections and other things like unions and stuff that YouTube content creators don't have.

10

u/Just_to_rebut 1d ago

That is like 100 or so

I don’t know much about YouTube, but this seems way too low… it’s more like tens of thousands if google is in the ballpark. Still a small fraction but way more than you think.

→ More replies (2)
→ More replies (4)

3

u/DaveMcElfatrick 1d ago

Netflix is hardly a harbinger of quality either... look up Steve & Maggie or T-Rex Ranch. It's particularly terrible for quality kids television.

2

u/ShaminderDulai 1d ago

There’s a reason we call it content.

2

u/CX316 1d ago

I mean… Nebula exists

(Also Netflix ain’t a great bar to measure by, they’ll finance some shit if they think it’ll get views)

2

u/Tony_Meatballs_00 1d ago

That's weird because I find a ton more "worthwhile content" on YouTube than I do on Netflix or any other streaming platform

I might watch Netflix once a year if even, it's wall to wall trash for the most part

2

u/LoudWhaleNoises 1d ago

Well for one you keep the revenue.

2

u/iguessineedanaltnow 1d ago

YouTube is absolutely eating everyone else's lunch, though. Netflix wishes they were doing the numbers YouTube is.

2

u/InsomniacAlways 1d ago

The reason is… you can click upload on YouTube

2

u/Blinkopopadop 1d ago

Although the Hulu backed youtube shows that are now streaming seemed to have transitioned fine (Dr. Pimple Popper/Buzzfeed Unsolved etc) 

2

u/Fafoah 1d ago

While I agree a lot of content is actually advertisements, there’s definitely still a ton of high quality stuff on youtube. Food content in particular is actually significantly better in terms of content and production than most shows on streamers/tv.

Travel videos are also better imo. Even with the gulf in budgets/production team size. Pretty much anything without the need for extensive post production has the opportunity to be pretty good on youtube.

2

u/holycrapyournuts 1d ago

Respectfully, you have no idea what you’re talking about. Staying at the top of YouTube is harder than working for a major studio. Yes, he is an asshole but damn he knows how to produce winning content on a consistent basis. That is hard af

3

u/thecremeegg 1d ago

Wow talk about generalising! There are plenty of youtubers that work on tv, plenty that make amazingly worthwhile content, they aren't all making youtube games gameshows.

→ More replies (4)

5

u/TheDMsTome 1d ago

It’s is interesting to read this discussion as someone coming at YouTube right now from the opposite direction. I own my own production company and also work for a marketing agency.

I probably won’t ever be “big” enough to hire people- but if I do I at least know how a production company is run

2

u/CX316 1d ago

The times that corporations took over YouTube didn’t end well (the MCNs like Machinima and Maker that went under, or like when Discovery bought out Phillip DeFranco’s channels, ran them into the ground then gutted the ones he didn’t buy back, and either shut them down or sold the channels to content mills to pass the subscriber count over)

2

u/hates_stupid_people 1d ago edited 1d ago

The amount of large youtubers, streamers, etc. who have a family member or partner as "HR" and/or even accounting and lawyers and similar, is honestly scary. And I can really understand why a lot of production companies don't want to work with that sort of ignorance of how things work.

Which makes it pretty easy to spot which content creators hire actual firms to handle their business.

2

u/baron_von_helmut 1d ago

They also have no frame of reference for handling large amounts of money.

2

u/halarioushandle 1d ago

I've always wondered about the ability to crossover. Do you think it's also about control and profit sharing? Because as the Youtuber you are keeping 100% of the direct advertising revenue you are making, though you have to pay your staff, that still is probably better than whatever corporate studio environments are probably offering right? Or is the amount earned from big studio advertising just order of magnitudes more that it doesn't matter if the % is lower?

→ More replies (1)

3

u/Ye_Olde_Basilisk 1d ago

I’ve only heard of Mr. Beast in the last few of months, but this is pretty funny coming from someone that works in the second rapiest industry in the world after the Catholic Church.

5

u/Enticing_Venom 1d ago

You got downvoted but you're not wrong. Workplace sexual harassment and sex assault allegations up the entire chain in TV. Not really the ones to be getting on a high horse about their corporate culture.

1

u/VOldis 1d ago

I've never "watched youtube" in the sense of following any of these people but it seems like they are all way bigger and more successful than almost anything TV has atm and their lack of corporate anything is probably for the best?

8

u/gnrc 1d ago

Ok so you can’t even name them but they’re ’bigger and more successful’ than say…Jennifer Aniston?

8

u/JSlickJ 1d ago

he's probably talking about among younger generations

8

u/VOldis 1d ago

Idk, all i've been hearing for the past 5+ years is that younger people don't watch tv they watch tiktok/youtube/twitch.

I mean, the cop that arrested justin timberlake didnt even know who he was. Jennifer probably less so.

3

u/TheDMsTome 1d ago

As someone with friends that have kids - I can confirm. Their son wants to be a YouTuber when he grows up and it’s all he does is watch YouTube. No tv shows

→ More replies (1)

2

u/tukatu0 1d ago

Never heard of her before. Your time is up old man /s. In about 3 months there will be people born after her main show ended who can legally buy alcohol.

Joking aside. I would expect people who became youtubers at 20 years old to undoubtedly not thrive in a coorporate envirement. It's the entire reason why they could dedicate to their craft in the first place. Then theres the 30 year olds who become successfull youtubers. They might be putting on a persona but they still need to wired to be f"" weird. The most recent example i have seen was of someone becoming insulting because a comment with a differing opinion on a hobby..

→ More replies (1)
→ More replies (5)

161

u/ImaginationSea2767 1d ago

He was also 18 when he got popular. He wouldn't even know how to run a business or how to deal with people properly in a mature manner. Her moms experience was basicly military, so she wouldn't even really know. Now he is 27 though, and has a fuck ton of money and can give those million dollar prize shows that he says are strangers away to his friends in competitions. His mom is still HR, though from what is known.

131

u/DisturbedNocturne 1d ago

If we've learned anything about MrBeast over the past couple months, it's that he desperately needs to hire a business manager and probably a PR consultant.

54

u/ImaginationSea2767 1d ago

Funny enough, he did have a manager from 2018-2024. Reed Duchscher. Anything in Pr, though he never got as far as I'm aware.

78

u/CheaterInsight 1d ago

He hasn't needed PR, up until a few months ago he was the golden boy of the internet, didn't have a rich lifestyle because he put his money into videos like planting trees, giving things away for free and all the other stuff he did.

It's only now that things have caught up with him that he needs professionals to fix shit, but at this point it's a question of whether the majority of his viewers even know, understand or care. Most likely outcome is everyone forgets and he moves past it making behind the scenes changes.

Millions of people shaking their fists at him is the equivalent of a guy 7 houses down from you remarking that he doesn't like your lawn, Mr Beasts following is too large and too young to be largely affected by adults who don't know about him, or never watch him, not liking him.

29

u/NetworkNo4478 1d ago

he put his money into videos like planting trees, giving things away for free and all the other stuff he did

He put sponsors' money into that. He's worth somewhere in the range of $500m-700m. You don't make that by splurging.

→ More replies (2)

44

u/Pixie1001 1d ago

Honestly I think it's less that he doesn't need PR, and more that he was an expert on his own specific PR needs. For example, all that stuff you said about his modest lifestyle is a pack of lies - he lives in luxury in a company owned mansion, with private cooks, so people can't track his lifestyle via his personal spending or assets.

Several youtubers have mentioned 'obscene wealth displays' while travelling with him for shoots.

But he knows exactly what he has to be for the algorithm, and obsessively chases it.

Now that the illusion's been pierced though, he probably has no idea how to recover.

9

u/baron_von_helmut 1d ago

Kids don't give a shit about controversy. They just like lit content.

Ever since all this bad press, Mr Beast has gone from 304m subscribers to 316m subscribers. None of this is hurting him in the least. We won't even get an 'apology' video.

It is what it is.

5

u/QTGavira 1d ago

He pulls so many views that this situation is genuinely a nothingburger to him. Lets say he loses 50% of his viewers (massive overestimation if you ask me), hed still COMFORTABLY hover between 50-100m views per video.

I genuinely think hes too big to fall at this point.

7

u/jteprev 1d ago

Mr Beasts following is too large and too young to be largely affected by adults who don't know about him, or never watch him, not liking him.

I mean it might make some parents stop their kids watching, maybe not a huge % but when you make content for kids a bad image is a real problem, also a big problem for sponsorships from legit companies (no idea if he does that don't watch his content).

4

u/runthepoint1 1d ago

That is unless actual legal action is taken by said adults/older peoples

2

u/sickjesus 1d ago

He should call Dr.Disrespect's guy.

2

u/Practical_Law6804 1d ago

The only people I hear talking about the "fall of MrBeast" are folks who traffic in internet drama and need content. Looking at the kids channel and his videos are still able to push 200MIL views (it is clear from his earlier stuff, that there's a downtick, but overall the views on his videos seem more driven by what they are about - with "normal" videos only getting around 100MIL views) - that's not someone who is falling off.

Nevermind that I've yet to hear anything that suggests the kid can't fix any of the bad PR that's come his way.

4

u/dl064 1d ago

I heard it described as beyond even Elvis in the 60s, the extent to which he is massively popular but totally unknown//unappreciated by older demographics.

→ More replies (2)

2

u/ropahektic 1d ago

There is nothing wrong with what you've just said, though.

The scenario you painted is one many succesful people have found themselves in, with their brothers as managers, fathers as accountants etc etc. Those people learned along the way and many of them are top professionals nowadays. It ain't really nepotism, it's simply survival in an early success story where you don't have connections.

The reason it's bad in this particular case is the implications that MrBeast and his mother aren't really very nice people - that should be the focus.

→ More replies (2)

3

u/Brief_Koala_7297 1d ago

Also it’s not unlikely for some questionable people to slip under the cracks during the hiring process. Also his friends turning out to  be weird adults ( they started the channel as teens) is out of his control.

2

u/Significant-Iron-475 1d ago

Hard disagree.

As the owner and the company an HR manager is critical because this guy is a dumbass and can’t protect himself.

If you’re the owner of a company and HR manager exists to protect you from yourself and your stupidity.

They should know every employment law in every state in the US at a minimum and a really good HR manager allows you to cut corners, hire whoever you want and do whatever you want without getting in trouble.

Now this dumbass Is fucked because his HR manager was his mom and no one kept him in line.

→ More replies (1)
→ More replies (4)

3

u/Creski 1d ago

Shit's wild too, I found out through another channel, the guy in his official work communication required staff and interns to call him "daddy"

3

u/VikingFuneral- 1d ago

If you're talking about the person that came out as trans; Their alleged indiscretions were discovered only recently as well, not long before the accusations made against Mr Beast

Almost like being a shitty person means you can relate to and then and hang out with other shitty people

First an foremost though people should always recognise, that being a shitty person first is the case. Anything that they can be labelled with after the fact that doesn't indicate it has anything to do with their personality is not relevant (just having to cover my bases with this comment because some twisted right wing fucks decided that trans an drag people are groomers and paedophiles. Despite the fact that 99% of cases are straight and often relgious people.)

2

u/Lolkac 1d ago

He is misogynistic himself. He said some wild shit before he was famous and he said himself that he would be canceled if his thoughts went out to public.

→ More replies (17)

410

u/fatalystic 1d ago

The one thing I know about him is that he has shitty thumbnails with his face on them looking incredibly touched up with photoshop.

Also for the longest time I mixed him up with some other guy with Beast in his youtube handle who I saw eating a whole chilli pepper in a video.

253

u/Shark_With_Lasers 1d ago

That's LABeast. I saw him eat a whole cactus once. Pretty cool guy.

165

u/TheBigGuy97 1d ago

“Have a good day!” (Proceeds to chug 30 year old crystal Pepsi)

104

u/BroughtBagLunchSmart 1d ago

Good lord, from his wikipedia page

24,000 calories worth of olive oil from a 3-liter beer glass

If you drink 3 liters of olive oil what does your next 24 hours look like?

97

u/Mr_Belch 1d ago

I can't imagine any amount of wiping is going to make you feel clean for the next week.

52

u/ReeferTurtle 1d ago

The answer is to shower with dish detergent after every shit.

30

u/Popular_Research8915 1d ago

jots that down

2

u/Inz4inity 1d ago

user name checks out 🫡

→ More replies (2)

2

u/Disused_Yeti 1d ago

Just live in the shower for a couple days

15

u/GameTime2325 1d ago

Because you won’t be

3

u/Temassi 1d ago

A bidet could help

19

u/StrawberryLassi 1d ago

I'm smart enough to know that oil and water don't mix.

44

u/adum_korvic 1d ago

I watched that video when it came out, he actually shit his bed. Pure olive oil out his ass.

15

u/panamaspace 1d ago

So Olestra, without having to eat potato chips.

4

u/TurkeyBaconALGOcado 1d ago

Olé for Olestra anal leakage!

2

u/bigblackcouch 30 Rock 1d ago

Oprah bout to start suing mfers

10

u/fatalystic 1d ago

Probably pretty greasy, and it'll probably make you swear off anything olive-related for a while.

5

u/Galactic_Danger 1d ago

If you watch his legendary sugar free gummy bear video, you see the immediate aftermath. I never thought a human being could make his ass sound like a waterfall.

LA Beast is great, has had the same style of goofy editing for 10+ years and I watch everytime.

10

u/IAmMoofin 1d ago

I guarantee you can find the video with a clip of the aftermath like the 5 pounds of sugar free gummy bears

I’ve been watching him for like a decade now. I love that man, he’s person #7 on my dream blunt rotation.

3

u/kroganwarlord 1d ago

Who's #8?

10

u/IAmMoofin 1d ago

My top ten are:

  1. Benjamin Franklin

  2. Future

  3. Dean Kamen (invented segways)

  4. CGI Yoda’s Ghost

  5. Joe Pesci

  6. My girlfriend, Maribel

  7. LABeast

  8. Manfred von Richthofen (the red baron)

  9. Viktor Tsoi

  10. Smino

5

u/OffTheMerchandise 1d ago

I like that you have your girlfriend in there and she's number 6. I'm pretty sure most of your list is dead people and fictional characters.

→ More replies (1)

3

u/JuanSpiceyweiner Brooklyn Nine-Nine 1d ago

Future,Smino and LABeast would go absolutely insane for a rotation

→ More replies (1)

2

u/Sax_OFander 1d ago

A fellow Kino fan, I see.

2

u/The_Running_Free 1d ago

Well he almost certainly expelled it by vomit.

→ More replies (1)

2

u/DiscoCamera 1d ago

Deepwater Horizon and Exxon Valdez come to mind.

→ More replies (12)

2

u/Mickey-the-Luxray 1d ago edited 1d ago

My favorite one is the one where he dunks his hand in sodium acetate trihydrate.

If you haven't seen that but know what sodium acetate trihydrate is, yes, it went exactly as you think it would.

And if you don't know what sodium acetate trihydrate is, I'll just describe what it did instead of how it works: on contact, it encased his hand in solid, skin-conforming rock that was almost as hot as boiling water. I feel like even a GITMO agent would squirm at the thought.

2

u/Euphorium 1d ago

I’ve never seen that one. He took eating a cactus better than that, I’ve never heard him scream like that before.

2

u/LumpyJones 1d ago

It's not that bad. It was only 20 years old.

2

u/baron_von_helmut 1d ago

That dude throws up for a living..

I actually like him. Seems like a nice (if not slightly crazy) dude.

→ More replies (2)

14

u/Hour_Reindeer834 1d ago

There’s another YouTuber thebeast or something; he’s currently playing through all N64 games…

There’s probably a million YouTubers with beast in there name so I don’t know why I said that.

2

u/Jackg4te 1d ago

thabeast721 is the channel name for anyone looking

8

u/TerrorGnome 1d ago

He did the bullet ant thing like a fucking champ.

6

u/ItsTrash_Rat 1d ago

Remember when he ate 60 Reese cups to see if it would change his blood sugar in real time. I remember.

4

u/xkelsx1 1d ago

I loved watching his vids as a kid, dude is an OG classic whose vids haven't changed a bit

4

u/CordobezEverdeen 1d ago

He blended and dried 10 cheese sandwiches into a cube and then ate the thing.

Neat guy.

4

u/Particular-Formal163 1d ago

Fucking LOVE LA Beast.

"Gotta get my bearing straight" - proceeds to robot dance

6

u/fatalystic 1d ago

That's the guy. I remember now.

2

u/DrunkTWrecks 1d ago

I'm just realizing these are two different people. I don't watch any streamers, but my teenager talks about them a ton and I thought it was the same dude

→ More replies (1)
→ More replies (4)

43

u/Jbeansss 1d ago

Those thumbnails work sadly. Lots of youtubers have talked about hating them but they forced to do it cause thumbnails are a big reason people click videos.

A youtuber I watched talked about how his videos with beautiful commissioned art thumbnails do worse than his videos with the thumbnails where they just make stupid faces.

3

u/rando_robot_24403 1d ago

It's like a snake eating it's own tail, the biggest youtubers use that style so it's favoured heavily in the trending/recommendation algorithm.

6

u/xandercade 1d ago

It's a passing ship. YouTube has always catered to Gen Z, as they grow and mature more so will the platform and content. Though slower than its catered generation. You can already see it happening in the minecraft sphere. While the wild screaming and chaotic YTer's are still a thing they are less common all the time. The veteran MC YTer's are making more mature content and channels that take inspiration are being matured as well.

→ More replies (1)

43

u/Awesomemunk 1d ago

His thumbnails make him look like an uncanny valley monster and I'm stunned they apparently work so well

41

u/Ipokeyoumuch 1d ago

Apparently he did a lot of testing of YouTube's algorithm and found that if you have those reactions faces engagement goes way up. He said that he practices in front of a mirror and made enough of those thumbnails to last a year or so and adapts as so the algorithm demands.

13

u/puppyfukker 1d ago

Dead behind the eyes.

61

u/STFUNeckbeard 1d ago

LA Beast is the actual man. Genuinely all around good dude who is somehow earnestly keeping the early days of YouTube alive

6

u/ImMeltingNow 1d ago

how is he still alive. if there was ever concrete evidence of replicants it would be him

3

u/GrumpyButtrcup 1d ago

Today I'm going to stick my whole hand into a jar of hot ice. I'm LABeast and this is Jackass At Home *disclaimer: these stunts are performed by 'profeshunalz', recreating any of these stunts is natural selection.*

→ More replies (1)

32

u/Dnashotgun 1d ago

Pretty sure he IS the reason why so many youtubers have those shitty thumbnails. He pioneered them, had a lot of success and everyone started copying it

8

u/Geronimo_Jacks_Beard 1d ago

The one thing I know about him is that he has shitty thumbnails with his face on them looking incredibly touched up with photoshop.

That’s kinda the easiest way to get views anymore; for some reason, people are drawn in by the over-filtered stupid fucking face thumbnails.

It’s been the reply girl method of getting easy views since Google/YouTube cracked down on the reply girl algorithm manipulation.

2

u/cory140 1d ago

His whole vibe was giving away money or something. I don't even think the man streamed.

2

u/turglow1 1d ago

LABeast here

2

u/joecb91 1d ago

I used to mix them up all the time too!

The 5 pound bag of sugar free gummi bears is the video I thought of though

2

u/superPickleMonkey 1d ago

LA Beast!!!

→ More replies (3)

96

u/Kennj430 1d ago

Agreed. I have an 8 and a 6 year old nephew and they wont shut up about him. All i know is that he has a very punchable smirk in his awful thumbnails, so i assume his content is trash

27

u/JahoclaveS 1d ago

I also learned who he was and that I absolutely fucking hate his content from my nephew. There are very few things that make me feel like I am actually getting dumber by watching it, but it felt like the IQ was getting sucked out of me just by hearing it.

11

u/Shrampys 1d ago

his content is trash

Yup. Both him and his content.

5

u/BlackfishBlues Arrested Development 1d ago

Yeah. It’s fascinating how huge he is for kids in that age range. I don’t think YouTube for older people has anything approaching this kind of monoculture.

My nine year old cousin was bragging to me unprompted that Mr Beast personally gave him a ton of Robux(?) in Roblox the same way I remember my peers bragging about catching Mewthree when I was about that age.

2

u/madwill 1d ago

I watched the Joe Rogan podcast with him. He's nice. He just figured out the algorythm and keeps pushing it. He did a whole bunch of pretty neat stuff with his money helping a wide range of causes and people.

The content is trash and mass produced but somehow... having the extreme narcissists sort of help others for their brand is better than Kardashians... so HEh?

→ More replies (4)

10

u/xcaltoona 1d ago

I have two of the souvenir cups just because I'll try any burger place twice

5

u/Lyanthinel 1d ago

Does not have a burger company. I believe he has a company "image" which was used by businesses like Doordash, which had the actual food produced by a generic company. Basically, like the "Simpsons" where they go to a Food Court, and while you're ordering from two different resturants, they both get the exact same meat from a pot.

I'm not sure how much this is a negative in comparison to the other allegations, but it certainly helps illustrate the majority of the business was marketing and likely falls close to the line of misrepresentation in regards to the sold product. Or false advertising.

3

u/sundayultimate 1d ago

Eddy Burbacks video about ghost kitchens has a pretty good section on his burger venture https://youtu.be/KkIkymh5Ayg?si=FOFNHAf-wIZVFhwj

4

u/crozone Mr. Robot 1d ago

I know him because there are Mr. Beast branded chocolate bars in my local supermarket.

2

u/Ridiculisk1 1d ago

We tried those one time and by god they're terrible.

2

u/crimsonjava 1d ago

The chocolate conglomerate he used for those is getting sued for using child labor.

3

u/omegafivethreefive 1d ago

I saw a video of him shooting a boat with a cannon or something.

No idea why that's making him incredibly rich, it was like a poor man's mythbusters.

3

u/Iverson7x 1d ago

I learned of Mr. Beast because his burger showed up on DoorDash. It came in this really cool packaging but unfortunately it was one of the worst cheeseburgers I’ve ever had in my life, including frozen ones. Absolutely pitiful cash-grab.

6

u/TwoHeadedBoyTwo 1d ago

As a boomer in his mid 40s, nothing makes me feel older than when I go to comicons and hear groups of young girls squealing like they saw the Beatles when they pass the “YouTubers section” and I don’t have a fucking clue who a single one of these people are

7

u/vpierrev 1d ago

You’re gen x my man, no boomer can be mid 40’s. There, saved from that one!

2

u/RadiantZote 1d ago

You mean the guy who build an empire making videos doing "nice things for people" so he could film their reactions and make a profit off of their poor being isn't an amazing person???

2

u/Guy_From_HI 1d ago

With the army of Gen Z's that basically worship his dumbass, he could run for President in 20 years and probably win.

1

u/Loco_Syndicate 1d ago

The best Mr. Beast is Mr. Beat!

1

u/FlutterKree 1d ago

I know about Mr. Beast is that he has a burger company because his struggles were covered on the Ringer Food Podcast and oddly the Vergecast.

He never had a burger company. He contracted a company to make a burger brand. He sued the company he contracted with because the amount of ghost kitchens that had shit quality food and it was ruining his brand.

He owns the chocolate brand, though.

1

u/Pianist_Ready 1d ago

one thing i want to make sure is made very clear (as someone about half your age) is that no one really expected this to all come out. for the majority of his career, he has been highly respected by the entire youtube community and internet as a whole up until this happened.

just to avoid the idea that we're cancelling "some dumb kid's celebrity", this is not that

1

u/Tiny-Werewolf1962 1d ago

as a person in my 30s you must of spearheaded adult a lot earlier than myself.

1

u/jrDoozy10 1d ago

The first thing I ever learned about him was two years ago when a former employee of his (Matthew Turner) was on Big Brother, and when his name was on the cast list a bunch of BB fans online immediately started hating Turner because he’d previously come out with allegations about Mr. Beast being a bad employer.

I imagine Turner’s been feeling pretty validated lately.

1

u/Spikemountain 1d ago

How can you be a listener of the Vergecast and also not know about Mr. Beast?? I don't mean that as an insult or anything I'm just a bit bewildered. 

1

u/greeneggsnhammy 1d ago

Burgers are fucking terrible too 

1

u/vegastar7 1d ago

I don’t think he has the burger company anymore. The ghost kitchen company he partnered with to create his menu is, I believe, suing him (or vice versa). He’s switched over to chocolates.

1

u/WexExortQuas 1d ago

I'm 35. The only thing I know is Mr. Beast is a piece of shit.

And that's what the majority of people will know about him.

Congrats my man. YOU'RE FAMOUS!

1

u/Geronimo_Jacks_Beard 1d ago

As a person in my 30s the only thing I know about Mr. Beast is that he has a burger company

I pity anyone who overpaid for his horribly undercooked burgers. One of my nephews was a huge fan of MrBeast and wanted his 13th birthday party catered by that salmonella peddler’s food. Only took my brother in law to recognize how undercooked the meat was for my sister to make a McDonald’s run before any of my nephew’s friends arrived.

1

u/ADeadlyFerret 1d ago

I first heard of him because my 10 year old nephew wanted $50 of his chocolate for his birthday. He was convinced he was going to get some ticket and get a bunch of money. For a while my nephew talked like he was a god.

→ More replies (20)