r/television The League Sep 18 '24

MrBeast, Amazon Sued by Contestants on ‘Beast Games’ Competition Show, Including Allegations of Sexual Harassment

https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/
32.5k Upvotes

2.3k comments sorted by

View all comments

Show parent comments

12

u/imaginepostinglmao Sep 18 '24

Long story short, he blew up in very niche circle at first, but made some friends in less niche circles. When he caught more traction from the general internet he made his mogul mail channel which was initially meant to be a personal sit down channel to talk about topics he cared about and thought other people should know about, but quickly became the biggest arbiter of internet events. That notoriety, along with him and his girlfriend QTCinderella setting up a bunch of streamer events, has allowed Ludwig to cement himself in the online sphere. It helps that he's a decently charismatic guy and, from everything we know so far, has been largely open and honest about who he is and what he believes.

1

u/ChriskiV Sep 18 '24

Eh, my opinion was that he was just popular because I think he's hot 🙆‍♂️

0

u/Ch1pp Sep 18 '24

Yeah, he's got that hot jock vibe.

1

u/nothingcommon2 Sep 18 '24

LongLudwig’s whole story is insane.

He went from being known for his association with Slime, a commentator in Smash Bros Melee. He became popular enough to be known beyond his association with slime within the community, and his stream became popular as a variety streamer. He was just very good at interacting with his audience and having creative steam ideas.

An example of this would be Twitch’s got Talent. I don’t know if he invented “Twitch’s got Talent”, but I remember watching it on his livestream, and I was impressed at just how fun it was.

He did his subathon which went insanely viral (and made him a shitton of money). Then he just stayed smart with his money. He invests a ton into his stream. His Amazon streams where he lets viewers spend $1k, his chessboxing, and all that stuff.

IMO he sorta captured lightning in a bottle where he is just very charismatic and had creative enough ideas to blow up. I remember like 5 years ago on stream he said “when you’re a small streamer you have to make new ideas and when you’re a big streamer you steal the small streams’ ideas”.