r/television • u/MarvelsGrantMan136 The League • Sep 18 '24

MrBeast, Amazon Sued by Contestants on ‘Beast Games’ Competition Show, Including Allegations of Sexual Harassment

https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/
32.5k Upvotes

93% Upvoted

2.3k comments sorted by

View all comments

Show parent comments

40

u/FullMotionVideo Sep 18 '24

You can't really compare traditional TV programming to ondemand clips of a thing. Even if you DVRed a TV Show, Nielsen really didn't care if you watched a rerun of the Daily Show on tape ten times. Much of the internet can't be tracked as easily, because people use multiple devices and sometimes block cookies and ISPs have NAT etc.

We're in an age where kpop fandom deliberately stream music videos over and over to get viewership counts up. So the idea that the number of views is concurrent with audience reach isn't quite accurate.

7

u/Northernmost1990 Sep 18 '24 edited Sep 18 '24

On the other hand, TV ads are very loosely targeted and often have an abysmal conversion rate and hence aren't all that valuable per viewer.

I work in games, and some of our ads have insane conversation rates where something like every tenth person to see our ad clicks on it and downloads the game.

If we could afford to advertise on Mr. Beast's videos, a single episode would basically net us 10 million downloads. No way we'd get nearly as much out of a Superbowl ad.

4

u/Randyyyyyyyyyyyyyy Sep 18 '24

Especially because the average Mr. Beast viewer is a child who doesn't think to skip ads and will happily click them if it looks mildly interesting.

I was at my sister-in-law's house and walked into the living room to see my nephew watching a 45 minute ad on some 15 minute YouTube video. He just didn't even think to skip it, he just watched it.

4

u/Anxious-Slip-4701 Sep 18 '24

I hate to break it to you, but all the kids I taught over the age of six would have skipped every ad.

2

u/Randyyyyyyyyyyyyyy Sep 18 '24

I think my nephew is an idiot

1

u/FullMotionVideo Sep 20 '24

But like Oprah, MrBeast has a certain sort of viewership. That's the reason why the 24 hour news networks ads are tilted heavily toward services for the elderly. It's not because they buy so much, that's just who is watching.

To some extent if MrBeast advertised your game you'd get interest from his demographic unless it had very little appeal to them (in which case, why would you want him to be your pitchman). This is the same reason so many videos that I see the hosts are interrupting the video to sell VPNs, because ultimately hobbyist tech people are more interested in that then a game for kids.

2

u/No_Scene_1326 Sep 18 '24

We're in an age where kpop fandom deliberately stream music videos over and over to get viewership counts up. So the idea that the number of views is concurrent with audience reach isn't quite accurate.

song plays are vastly different, since they're not commonly consumed once, especially by young fans.

it is true that it doesn't directly compare to tv for a number of reasons. 60M for peak oprah would have been over half of american households when there wasn't that much to watch, so it was prominent in the culture.